Thanks to Vanilla Ice, sales of Mustang cars are increasing

The vintage car trade is seeing a surge in sales thanks to another vintage artifact: Vanilla Ice, North Texas’ own rap superstar turned TV host.

Over the past year, the value of the 1987 Ford Mustang 5.0 has increased nearly 42% over the previous year, according to CarGurus.com; the 1990 model increased 28% in value.

The huge rise in sales and prices of most third-generation Fox-bodied Mustangs, made between 1987 and 1993, can be partially attributed to Dallas, in particular the former hometown rapper.

In 1990, Vanilla Ice’s rap track “Ice Ice Baby” took No. 1 in the United States. Billboard Chart of the 100 hottest recordings. The accompanying music video showed the artist driving his white 1989 Ford Mustang through the streets of Dallas. The image and the song never really left the public consciousness, and today they are all the more visible thanks to TikTok.

A TikTok user named debinthehouse recalled Vanilla Ice’s timeline with the comment, “Browsing Forest Lane with you and hanging out in the parking lot of Burger King in the 80s.”

Forest Lane was a popular weekend spot for teenagers, where a 3-mile cruising strip stretched from Webb Chapel to Inwood. A Magazine D An article published in the mid-1990s described the scene as follows: “Many were looking for a drag race; others were just looking.”

Then, in 1991, just as Vanilla Ice released their single “Rollin’ in my 5.0,” paying yet another homage to their Fox Mustang body, the city of Dallas added signs prohibiting U-turns on the strip. Forest Lane. And cops stopped cruisers left and right, according to the article: “In early 1992, teenagers stopped coming to Forest altogether…”

Prior to winning the American Music Awards, Ice was known to former peers of the now defunct City Lights nightclub in South Dallas and Mustang fanatics as Robert Matthew Van Winkle, his middle name. birth. The rapper doesn’t forget his “Cool as Ice” heyday and often brings up memories of the late 1980s and early 1990s cruising in his Ford Mustang around The Big D.

Last year, Van Winkle posted an old photo of himself and his Mustang with the downtown Dallas skyline in the background. “Here is the OG 5.0. [I] I still have it,” he captioned the photo, which was taken before ‘Ice Ice Baby’ became big. He continued, “Never thought this car would be such a[n] iconic 90s memento. I collect cars now, and none of them have more emotion than this car because of the 90s [were] greatest decade ever. The Fox Mustang body has become a[n] icon because of the times. Brings back all the memories, block[k] parties, drag races, keg parties, And the girls. LOL We didn’t need a fortnight [sic]. We got out of the house and had fun.”

“I remember seeing you rolling around the streets of Carrollton with this,” a woman named Sonja shared on Facebook. “Good memories, that’s for sure.”

Van Winkle attended RL Turner High School in Carrollton. His 225-horsepower white Mustang, with a white hood, white Fittipaldi star wheels and white interior parts, was hard to miss cruising around Dallas neighborhoods in the early ’90s. Its dual mufflers emitted a deep throaty growl when Van Winkle begged the throttle and went off – and the stereo “With the bass on, the [Cerwin] Vegas is pumping,” as he rapped in “Ice Ice Baby.”

Dallas residents could hear the bassline “Ice Ice Baby,” from the classic Queen and David Bowie collaboration “Under Pressure,” just blocks away. And by the time people would do a double take, the rapper’s Mustang with “GO ICE” license plates had already passed them.

It looked like a lot of the “Ice Ice Baby” music video was shot in Miami, but according to a Center track article, the clips were shot here in Dallas, specifically in Deep Ellum: “Take, for example, the scene where he’s rolling in his 5.0 past all those kids dancing and hanging out on Crowdus Street near the current home of the Curtain Club …you can clearly see him and the dancers he recruited from Dallas’ City Lights club crashing on a Dallas rooftop with the Bank of America building clearly lit in neon green behind them.

Under Mustang 5.0’s posts on Vanilla Ice’s social media accounts, fans across the United States commented that the footage of Vanilla rapping, “Rollin’ in my 5.0 / With my ragtop down so my hair can blow” in the “Ice Ice Baby” video had inspired them to buy a Generation 3 Fox-bodied Mustang.

Chris Savard, now 41, lives in Austin and remembers Vanilla Ice on radio and in music videos at the time.

“I think Vanilla Ice, or Rob, will have a lasting impression on the Fox Mustang body, and that’s the nostalgia,” he told the Observer.

As an avid collector of Fox-bodied Mustangs, Savard and hundreds of Mustang owners gathered at the Late Model Restoration Cruise-In at Texas Motor Speedway on October 22.

@vanillaiceme Word to the 5.0, yes indeed I still have my original mustang 5.0 from the ice ice baby video. Check it out. #5.0 #VanillaIce #IceIceBaby #Mustang #RollinInMy5.0 #LegendaryCar ♬ original sound – Vanilla Ice

“A lot of parents remember now,” says Savard. “These Mustangs are becoming a classic; it’s becoming more of a household name. For example, there was a group of five kids with their skateboards, I heard one kid say, ‘Look the fox body” – nobody called these Fox. bodies back then. They were called 5.0.

The Mustang folks can thank Van Winkle for introducing the Fox Mustang body to the next generation. In June, he posted a video of his restored car on TikTok, where the highest percentage of users are between 10 and 19 years old. The video – which he captioned, “Word to the 5.0, yes indeed, I still have my original mustang 5.0 from the ice ice baby video. Look at her. #5.0 #VanillaIce #IceIceBaby #Mustang #RollinInMy5.0 #LegendaryCar” – garnered nearly 900,000 likes and has been shared over 33,000 times.

Savard got a glimpse of it after it went viral.

“Style-wise, when you see Vanilla Ice today, maybe he doesn’t have the same hair, but he’s very true to that 1990s era, and the car speaks [of] that, said Savard. I like the red and white interior. It has this cupid logo that looks like an angel, and it’s very well personalized. The dashboard is all Alcantara suede with the diamond stitched patterned seats.

Savard is familiar with Fox-bodied Mustangs, customizing and restoring them for a living. His YouTube channel, The Infamous Project, shows off his various Fox Mustang body builds. He even interviewed Van Winkle on camera about his Mustang.

“That steering wheel could still be the stock one to this day, because in the ‘Rolling in my 5.0’ music video, the steering wheel is all white,” Savard said of Ice’s Mustang. “Maybe the horn section has been updated. It also has a polished Vortech supercharger on a small, pushrod V8 engine. It has added some tweaks and niceties.”

Jenn Highley, the event organizer of Foxtober Fest, an annual auto show in Concord, North Carolina, that focuses on Fox-bodied Mustangs, said the three-day festival that kicked off October 12 has attracted 726 Fox-bodied Mustangs, many from Texas.

“It’s the oldest generation of Foxes by 15 years, and no generation of Mustang has lasted that long,” she says. “And now they’re old enough to be cool, and the 80s and 90s are coming back so people who happen to own a Fox and you’re now like, ‘How much will you give me for that?’

The Fox Mustang body was made between 1979 and 1993. The first look, 1979–1982, had the recessed headlights, and the 1983–1986 style had flush headlights. The last look was the Vanilla Ice model, which ran from 1987 to 1993 and was the most aerodynamic.

Highley says that at his show, which Savard also attended, there were a few “Ice Ice Baby” influenced Mustangs even sporting replica “GO ICE” vanity plates, and owners playing Vanilla’s. To extreme cassettes.

“It’s mostly guys in their 40s, 50s,” Highley says. “So now their kids have grown up, either in college or out of college or about to go to college, and the kids don’t need a lot of maintenance. So they’re still working, and now that their kids are gone, and they’re like, ‘I’ve got all this money to buy a Vanilla Ice car.'”

On a quick search online, you can find a 1989 Ford Mustang GT, the same year Van Winkle sold for $28,500 at Wylie. A 1988 Mustang in Burleson sells for nearly $16,000. There were hardly any left for sale, especially the 1991 model which has gone up in value since last year.

Highley says the price increase follows the manufacturing pattern. In 1990, she says, 128,189 Ford Mustangs were made and in 1991 only 98,737 were produced. The following year, that number fell to 79,280.

With the latest Mustangs rarer than those from previous production years and growing demand thanks to Vanilla Ice, the price increase only makes sense. Now if only he could bring back the gas prices of the 90s.

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